Through a comprehensive, long-term technical partnership, LaLiga North America advances the Players First pillars of Club Development, Coaching Development and Player Development.

LaLiga, the world-renowned professional league in Spain featuring top clubs like FC Barcelona and Real Madrid, entered into a long-term technical partnership with US Club Soccer, beginning in 2015 with the launch of Players First. Introduced by Nike, the LaLiga partnership focuses on strategic development and resource support for the club, player and coach development pillars of Players First.

In February 2019, US Club Soccer and LaLiga North America announced an expansion of their partnership. The long-term extension continues a valuable relationship in youth soccer that has provided various coaching education resources to the American game, directly educating thousands of coaches and impacting even more players. It also points to LaLiga North America’s commitment to growing soccer in the U.S.

LaLiga North America is a joint venture between LaLiga and Relevent Sports, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the U.S. and Canada through consumer-related activities including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, exhibition matches and plans for an official LaLiga Santander match played in the U.S.

This partnership marked the first time LaLiga invested significant resources in U.S. youth soccer development. LaLiga methodology experts lead LaLiga Methodology courses and special topics.