US Club Soccer hires Price, Ganzberg to enhance educational resources for members 

CHARLESTON, S.C. (Feb. 6, 2023) – US Club Soccer is proud to welcome Dr. Missy Price as its new Vice President of Education and Development and Vince Ganzberg as its new Director of Coach Education. Both bring decades of valuable experience that will benefit members on and off the field and is part of an overall plan to increase minimum coaching and league standards. 

These additions invigorate an already robust coach education platform that hosts more than 300 U.S. Soccer coaching courses every year, has implemented a U.S. Soccer Innovate to Grow Fund program for aspiring coaches in California and has built the popular LaLiga Formation Methodology series. Price and Ganzberg are tasked with bringing strategic vision to US Club Soccer’s education efforts, as well as scaling league and club development initiatives that improve the youth soccer experience holistically, including Diversity, Equity and Inclusion best practices. 

“The experience that these two bring to US Club Soccer speaks for itself,” said Mike Cullina, CEO of US Club Soccer. “Beyond the knowledge and expertise they possess, Missy and Vince are also empathetic, inclusive and of high character, and we strongly believe those qualities are must-haves for coaches and coach educators. Because coach education is so complementary to other aspects of the sport – like player development, participant safety, club development, parent engagement and referee development – we’re eager to see the broad impact that we can have together. 

“I’d also like to commend Ashley Lehr, Director of Club Development, and Abby Soderholm, Outreach Coordinator, for their efforts in forming a firm foundation for our coach education department. They, and our Coach Licensing Technical Leads, laid the groundwork for this expansion and collectively have provided tremendous value and opportunities for our members.” 

US Club Soccer’s coach education platform provides greater accessibility of educational resources, more diverse development opportunities, broader support for member coaches that includes their personal wellness, and a depth of education that combines technical abilities with empathetic behaviors. 

As Vice President of Education and Development, Dr. Price is responsible for implementing strategy to deliver enhanced educational opportunities, build partnerships and create new content. Her role supports the mission of US Club Soccer and its membership with a particular focus on Diversity, Equity and Inclusion across the soccer ecosystem. Price earned a PhD in Sport Psychology from the University of Virginia and has a U.S. Soccer ‘A’ license and United Soccer Coaches Premier Diploma. 

Her professional career began as a collegiate coach, and her coaching tract included stops at the University of Virginia (1997-99), University of Illinois (1999-2002), University of Miami (2002-04), University of Nevada, Reno (2008-16) and Wellesley College (2016-22). She was the Vice President of the United Soccer Coaches Board of Directors from 2017-21 and then served as president of the organization shortly thereafter. Most recently, Price was the Vice President of Women’s Soccer for the United Soccer League.  

As Director of Coach Education, Ganzberg is responsible for working with member leagues and clubs to educate and develop coaches. His role supports US Club Soccer membership by leading those areas technically, expanding strategic partnerships and creating new content. Ganzberg earned an MS in Recreation and Sport Sciences from Ohio University.  

His professional career has been dedicated to coaching education for 20 years, serving as Director of Coaching Education for Indiana Soccer Association (2002-12) and United Soccer Coaches (2015-23). He was also a coaching education instructor for U.S. Soccer from 2007-18, creating the former ‘F’ license online course (now grassroots) and delivering ‘C’ license courses. 


A National Association member of the U.S. Soccer Federation, US Club Soccer fosters the growth and development of soccer clubs in order to create the best possible environment for players of all ages.

Anchored by Players First and its five pillars of Club Development, Coaching Development, Player Development, Parent Engagement & Education and Player Health & Safety, US Club Soccer offers registration, league- and cup-based competition platforms, player identification and a variety of other programming, resources and services.

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