CHARLESTON, S.C. (Nov. 5, 2025) – US Club Soccer is proud to welcome Siete Foods as the “Official Mexican-American Snack of US Club Soccer,” supporting US Club Soccer families looking for healthier snack alternatives. Siete, founded in 2014 by a third generation Mexican-American family, creates delicious, heritage-inspired foods with thoughtfully selected ingredients.
Siete most recently sponsored US Club Soccer’s “Pic of the Day” series on its app and social media this past summer, highlighting participant-submitted memories during the 2025 NPL Finals and National Cup Finals. Players, parents, coaches and referees submitted nearly 1,000 photos and videos during the championship events, forming a digital community that US Club Soccer and Siete hope continues to flourish.
“Siete is the best kind of partner,” said Alexandra Rieben, US Club Soccer VP of Programs & Partnerships. “They immediately embraced the US Club Soccer community, fueling and supporting families on the sidelines and those traveling to the next tournament. We share their ‘Juntos es Mejor’ mindset and look forward to working together to support communities throughout the country for years to come.”
“We are honored to support US Club Soccer and play a role in this special, thriving community,” said Erika Allen-Walsh, EVP of Marketing, Siete Foods. “Our company is deeply connected to soccer culture and excited to help foster the next generation of athletes.”
US Club Soccer, a National Association member of the U.S. Soccer Federation, is approaching its 25th year fostering the growth and development of clubs and leagues nationwide. Its rise over two-and-a-half decades to become the single largest youth soccer organization in the U.S. is attributed to a consistent prioritization of safety, inclusive approach to talent identification, long-standing competitive pathways and overall depth of developmental offerings.